Egg and spoon race
Why do Easter eggs hit the shelves on Boxing Day? Taylor's answer is a tidy piece of oligopoly logic: once one supermarket brings Easter forward, rivals follow or risk losing not just the egg sale but the customer's whole shop, the same reasoning that keeps stores open 24 hours. She adds a behavioural layer on scarcity and FOMO around novelty products (a giant caramel croissant, a chocolate biscuit) that we buy early for fear of missing out. Useful for interdependence and str
16 Million Dollar Pikachu
Logan Paul's $16.5mn Pokemon card is the hook for a clear lesson in scarcity and value. With 10.2bn cards printed in a year, Taylor asks why one is worth millions, and lands on authentication and condition: grading services like PSA make scarcity credible in a market full of forgeries, much as provenance turned a £45 painting into a half-billion-dollar Leonardo. She also covers booster packs as a blind gamble and the 'stock market for Pokemon' where speculators trade on futur
The sweet smell of successful advertising
Why are perfume adverts so strange? Because they are selling a smell a screen cannot transmit, so they sell a feeling instead. Taylor uses a 'multi-sensory' Magnum billboard at King's Cross (pumping out chocolate scent and biting sounds, to mixed reviews and complaints about competing tunnel smells) to make a point about advertising: even a half-mocked campaign succeeds if it gets thousands of people thinking about the brand. Good for advertising as non-price competition, bra